The story of Carnethics

The beginning of a vision

I kept noticing the same thing when I was exercising: everywhere there were bars, shakes, and powders, but none of it felt real, honest, or sustainable. Everything was industrial, artificial, and far removed from what the body actually needs.

I am Gabriel Herrnhofer, 19 years old, an entrepreneur from South Tyrol. And I wanted to create something that is more than just a snack: a product that combines health, sport and ethics.

From failure to breakthrough

The initial idea came quickly, but reality was harsh. Our first prototypes were dry pieces of meat with no flavor. Tough, bland, disappointing.

We could have given up. But this is exactly where our real story began.

We asked ourselves: How can we refine meat in a way that provides strength while simultaneously showing respect for both the animal and the human? Our focus was not on industrial processing, but on a gentle technology that preserves nutrients, flavor, and naturalness.

Tradition meets innovation

This is how I met Alexander Holzner, a master butcher from Lana. A man with decades of experience and a pioneer of stress-free slaughter, "ethical beef" and the holistic utilization of the animal.

He brought the craftsmanship, I the vision. Together we found the key: We combined innovation and tradition, youthful thinking and ancient knowledge. From this union something new emerged: Carnethics.

More than just a snack!

Carnethics means: rethinking meat, unlike anything you've ever known.

Respect for the animal.

A 360° recycling process where nothing is lost.

And the goal is to bring meat to the highest level of refinement, with products that support a particularly high-quality and functional diet , are long-lasting, high in protein and free from additives.

Not a bar, not a shake, but a completely new way to give your body real strength.

Our mission is clear: Snacks that give you energy, with a clear conscience.

🎁 Carnethics Discovery Box – Try all 5 varieties in one package